BatesCarter Launches New Firm Brand

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BatesCarter is excited to announce the launch of a new firm brand beginning on Monday, August 2, 2010. The brand focuses on BatesCarter’s commitment to consistently exceed clients’ expectations, according to J. Ronald Bracewell, CPA, ABV, managing partner.

The new brand includes a two-color, gold and gray, logo:

The gold triangle is an arrow that shows forward movement, beyond the boundary of the curved gray arc, representing exceeding expectations.
The sans serif, upper and lower case font is current, warm, and also has a sense of history.

“As business advisors and CPAs we help our clients achieve their financial objectives with sound advice, thoughtful planning, and exceptional service,” said Bracewell. “Our brand clearly emphasizes the fact that at BatesCarter we always go the extra mile for our clients.”

A promotional package including a folder and seven brochures was created to promote BatesCarter’s services and specialties. Each photo includes the gold triangle to visually show forward movement – exceeding expectations.

BatesCarter worked with Capstone Marketing, Chesapeake, VA; Working Design, Atlanta, GA; and, See Janet Reed, Inc., Atlanta, GA, to create its new brand.

For more information, contact Ron Bracewell, managing partner, rbracewell@batescarter.com or 770.532.9131.

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